Gregg Bayes-Brown

The Bayesian Strategist

Before moving into AI, I was a tech and finance journalist, and later an innovation comms man for Oxford and Cambridge universities. Over my time, I worked with all manner of tech: quantum, vaccines, and poverty-fighting social ventures. All the while I asked myself: "when do I get off the bus?"

That changed when I encountered AI while at Oxford. The risk/opportunity matrix is unlike anything I have ever seen in tech: both are off the charts. When ChatGPT launched in 2022, I knew immediately that the biggest barrier to its use would be us: the humans using it. I became Head of AI Enablement at Oxford Nanopore Technologies, a FTSE 250 biotech. There, I developed a cognitive-focused AI strategy, adoption framework, governance, and enablement programme. It was a massive success: widespread adoption and utilisation, hundreds of hours gained, 286% ROI from enablement, 324% from ChatGPT.

I founded Bayes because what I was seeing outside of ONT had become too important to ignore. 95% of companies failing to demonstrate ROI. 90% of CEOs seeing no productivity. Anxiety running wild. The tech got the blame, but the research demonstrated that this was a false fail. The real problem was organisations failing to adopt the most important element for AI: the right mindset. They'd paid for tools, not intelligence.

That's what Bayes does. We work on our side of the Human-AI bridge, giving your people a firmware upgrade for the AGI era, and set you up for success in the world ahead.

The Bayes Method

Anxiety to agency

Most people react to AI with anxiety. Will it take my job? Am I already behind? Is everything I've built about to become worthless? That fear is rational. It's also the thing that stops adoption cold. We work with people to support their exploration of AI, to find not just efficiency use cases but effectiveness ones which allow them to reach for goals previously out of reach, and reframe AI as a catalyst. We get them to understand that their expertise, their judgement, their domain knowledge are critical, and empower them to take on greater challenges.

Navigating uncertainty

Using the same Bayesian reasoning developed by Thomas Bayes, we help organisations explore the fog of uncertainty in our current age. We help you identify not just one path forward, but all the ways you can evolve, stress test them, and arrive at the best foot forward for you and your organisation.

Employee Empowerment