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Bayesian Theory

The main publication. Covers AI risk, corporate strategy, and why most of what you read about AI is either wrong or missing the point. Written for people who want to understand what's actually happening rather than what vendors want them to believe. Direct, occasionally sweary, always sourced.

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AI Bayesics

The practical series. Each edition covers one cognitive tool for working with AI — brainstorming, research, sparring, structured prompting. Real examples, specific frameworks, things you can use the same day. Think of it as the enablement programme in written form.

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Recent posts

AI Bayesics #4: brainstorming, creativity and ideation

27 March 2026

How AI changes the brainstorming process — and why most people are using it wrong.

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My COO doesn't sleep, eat, or need a salary

24 March 2026

What happens when you run a company with AI as your operating partner.

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AI Bayesics #3: cognitive sparring

20 March 2026

Your AI isn't your assistant. It's your sparring partner. Here's how to use it that way.

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The compliance play

17 March 2026

Why the EU AI Act is the best thing to happen to companies that take AI seriously.

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AI Bayesics #2: research and analysis

13 March 2026

How to use AI for research without ending up with confident-sounding nonsense.

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AI Bayesics #1: the basics

10 March 2026

Where to start if you want to actually get good at working with AI.

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New posts weekly. AI risk, strategy, and practical enablement — no fluff.

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